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The Importance Of Recognizing Culture In Marketing
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by Joan Marques, MBA
Too many people don't realize the tremendous importance of making yourself familiar with a society's culture before trying to penetrate it. It's always easy to see things from your own perspective, assuming that everyone should understand what's so wonderful about your product or service.
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How Any Small Business Can Boost Profits Online
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by Jerry Buchs, makemoremoneynow.com
I talk to many local business owners here in my little hometown that tell me they want a website. When I ask why, they generally say something like, Well, I just think we need one. Most businesses have them now.
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Marketing to WWWomen
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by Scott Roy, themarketingloft.com
The Internet is not just a playground for male techies and teenagers. Women have arrived online, and they’ve arrived with force. In fact, Media Metrix, Inc. and Jupiter Communications released a report yesterday that claims the number of women online surpassed that of men for the first time ever in Q1 2000. Another study, released in July by Nielsen/Net Ratings, indicates that almost 51 percent of U.S. Internet users in May were women, while 49.2 percent were men.
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